First, we'd like to send Michele and James a huge congrats on their recent wedding! They are such an adorable couple and we're so thrilled for them.

In January, Michele and James approached us about designing their invitations to custom fit their event. They live close to me in NJ, so we were able to meet in person and discuss all the details. Over a glass of wine, we chatted back and forth about everything from flowers to the venue, so I'd have a clear idea of the type of wedding they wanted to have. They were going for a modern, cool and edgy vibe, with a purple, black, silver and white color palette. Needless to say, when I left my head swimming with ideas.

After a few weeks of designing, we presented them with three design options. Each design took a different approach to modern and edgy, and was also sure to incorporate a few must-haves from the couple. We posted the inspiration board for these designs on the blog earlier, here.

In the first option, we created an edgy feel with a tattoo inspired script. The square format kept it modern and different. We excluded white from the color palette to make it stand out even more from standard wedding invitations. The couple really wanted to use black outter envelopes, so we incorporated those as well. They also felt it was important to have everything contained, so we included the double folding enclosure. As a subtle wink to the bride's mother (who only speaks Spanish), we incorporated the cute "Te Amo" detail on the info card.

The second option went less edgy and more modern. Again we excluded white from the palette to steer away from the norm. Instead of a folding enclosure, we did a simple inner envelope, which saved some money so we could screen print silver ink on black heavy-weight paper. The label on the outter envelope, as well as the RSVP, were a matching silver shimmery paper. Michele and James also wanted to see options using their monogram, so for this one, we included it as a detail on the info card.

Our final option had a art deco vintage vibe, which reflected both the style of the venue as well as their shared love of South Beach (where they met!). All elements of the design were square with rounded edges. The wording was carefully crafted to accomodate the rigid typesetting. A wide variety of papers were used, including a plastic-shimmery purple for the backing of the inner envelope, as well as the custom stickers and mini-info card.

 Next week we'll post a follow up to reveal the design Michele and James chose. Stay tuned!

 

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AuthorDana